Manny Mashouf (Persian: مانی مشعوف) is an Iranian-American businessman. He came to the USA in his teens and settled first in Chicago, then in San Francisco. There, he went to San Francisco State University and graduated with a political science degree in 1966. He is the founder and present chairman of bebe stores.
He has recently pledged 10 million dollars to his alma mater, San Francisco State.
Iranian-born immigrant ran a steakhouse before opening women’s boutique, Bebe, in San Francisco 1976. Designed clothes for the “stylish but sensual” set. Used massive product placement campaign on late 1990s TV shows like Ally McBeal to penetrate pop culture, build brand. Took public 1998. Today operates 228 stores in North America. Sales: $510 million. Met wife, Neda, at a Bebe store when she dropped in to make layaway payment on leather jacket; she now serves as vice chairman. Debuted first runway line at Fashion Week in LA last March.