Farhad Mafie, President and CEO of Savant Company Inc., has over 20 years of experience in semiconductor and computer businesses and more than 10 years of university-level teaching experience. A seasoned technical executive with extensive global experience in Semiconductor IC & IP businesses with hands-on experience in sales, marketing and engineering.
Farhad has a track record of success in large and start-up organizations, building and leading strong sales, marketing and engineering teams, and in improving traction and revenue with major international customers. He enjoys developing business plan and go-to-market strategies for innovative and disruptive technologies, deal making, developing strategic alliances and partnerships.
Farhad is the former Vice President of Marketing/Business Development and Technical Sales Engineering at Toshiba America Electronic Components, Inc. He was responsible for marketing the entire Toshiba standard ICs (RISC/CISC CPUs, Configurable CPUs, DSPs, Bluetooth, Wireless ICs, RFID, MPEG-4, CCD/CMOS, Analog ICs, Automotive ICs, etc.). He was also responsible for engineering development for Toshiba’s Embedded and Digital Consumer products & solutions based on ASSP and SoC Models.
Farhad established Toshiba’s on-line Tech-Support System as well as Toshiba’s on-line System Solution Selling methodologies for all Toshiba’s products in the North American markets. These on-line systems were adopted by Toshiba on a worldwide basis. He also developed Toshiba’s ASSP Business Unit and Technical Sales Engineering Team as two brand new organizations for the company that were also adopted by Toshiba on a worldwide basis.
Farhad has also worked at Lucent Technologies on marketing communications ICs (Modem chipset, Video Conferencing solutions), Toshiba Information Systems on product definition for Toshiba’s notebooks PCs and handheld products, Unisys on designing new processors and computer systems, and MSI Data on designing data collection products. He has a Master of Science and a Bachelor of Science degree in Electronic Engineering from California State University, Fullerton.
His combined business and academic experience has given Farhad a unique ability to effectively communicate complex new technologies to business professionals at all levels, as well as the ability to foresee emerging leading-edge technologies.
Farhad is an author and a translator, and he writes articles for a variety of journals and Web-based magazines on technology and political affairs. Book By Farhad:
Two New Books:
- Low-Power NoC for High-Performance SoC Design
- Design of Cost-Efficient Interconnect Processing Units
Farhad Mafie, Editor-in-Chief, CRC Press, SoC Design and Technologies Book Series.